Breaking News! The First Years Leaves the Carseat Business


tomyTOMY has decided to pull all its carseat brands from the market. These brands include Compass, The First Years, JJ Cole, Lamaze, and Learning Curve.

Carseat companies have gone out of business in the past, most notably Fisher Price. It doesn’t necessarily mean the product was bad; either the company decided to go in a different direction, the cost of production was too high, or there were too many problems with a seat. In the case of TOMY, it was a financial decision. After all, when a single crash test is thousands of $ per seat, you can see how it requires a lot of money to be in this business. TOMY will continue its production of strollers under The First Years and JJ Cole brands.



Statement from TOMY:

“TOMY has made the difficult decision to exit the car seat business. Despite very positive consumer reviews, based in part on our five star NHSTA ratings, we have determined that the economics of the category will prevent us from reaching the level of success necessary for continued investment. We have stopped production and are currently working with our retail partners to sell remaining inventory. We will continue to market our collection of lightweight strollers sold under the First Years and JJ Cole brands. Our customer service team remains available to you to assist with any questions or concerns you may have through this transition period.”


What does this mean to you as an owner of a TOMY carseat?

Eventually all replacement parts will be depleted either over time as owners call and request them or if a recall happens.

What should you do?

Continue using your carseat as normal. It’s still fine, right? It’s going to be fine tomorrow. The seats made by TOMY are quality products. There may be some nice sales in the near future on True Fit Convertibles, Contigo Infant Seats and B540/B570 Folding Boosters — and if you find one, consider it, but know that replacement parts likely won’t be there in the future should you need them (maybe I’m an oddity, but over the course of my kids being in carseats, I didn’t need replacement parts for any of my carseats, so . . .).


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