Britax has gone and done it again. Way back in the ‘90s they were once known as Brit-axe, pronounced like Britain. Then they decided that to sound more Southern, they needed to give their “i” a long sound, so they became Br-eye-tax (can’t you just hear some Southern Belle pronouncing that?). Now they’ve changed again (sheesh, make up your minds already!) and we’re left scratching our heads. Carseat manufacturers are no different than any other companies we come across in our daily lives where we wonder how to pronounce their names. Here’s a list of the manufacturers and their pronunciations.


Baby Trend: Bay-bee Trend. Bet you didn’t see that one coming.

Britax logo_G+R_CMYK

Britax: Brit-axe. Kind of like a blonde gal named Britt coming after you with an axe.


BubbleBum: Bubb-l Bum. Blow a bubble and stick it on your bum.


Chicco: Key-ko. It’s not Chee-ko like they tell you at BRU, for gosh sakes!


Clek: The sound a rigid LATCH connector makes when it attaches to a LATCH anchor. Clek. Don’t know what that sounds like? Buy a Foonf, Oobr, Olli, or Ozzi to find out.


Combi USA: Com-bee USA. I’m going to go drive the combine around the farm. A comma is used in a sentence to separate two clauses. Com-bee.


Cybex: Sigh-bex. Sigh. Cybex


Diono: Dee-oh-no. Not the other way! Get your brain out of the gutter now. C’mon!


Dorel: Door-el. I wonder how many doors there are at Dorel?


Safety 1st: Safe-tee 1st


Maxi-Cosi: Max-ee Co-zy


Cosco: Cos-co. It’s a lot like Cost-co, isn’t it? But it’s NOT. There’s no T. Cosco.


Eddie Bauer: Ed-dee Bow-wer. Expensive hunter green and tan.


Evenflo: Eeeeee-ven-flow. Oh, oops. I put a W on the end. There’s no W there either. Just like there’s no T in Cosco.


Snugli: Snug-lee. Something your husband gets late at night.


Graco: Gray-co. Not Grack-o crack-o. Gray-co. See, nice and easy!


Aprica: App-ree-ka. Japanese for stroller. Not really; I’m guessing since I don’t speak Japanese.


Teutonia USA: Too-tony-ah USA. Why couldn’t they have spelled it the way I did?


Harmony: Ebony and Ivory, live together in perfect Har-mony!


Kiddy USA: Kidd-ee USA. Here Kiddy Kiddy


Kids Embrace: Kids Em-br-ace each other in friendship and goodwill


Orbit Baby: Or-bit Bay-bee. I wonder if they’ll book my trip to Lifesavers for me. Oh wait, that’s Orbitz. Nevermind.


Peg Pérego: Peg Per-eggo. Leggo my eggo Peg. If you say it fast enough, it sounds right. They’re Italian, you know.


Recaro: Ruh-car-oh. Ruh-roh. I need a Scooby snack!


Safe Traffic System: Safe Tr-aff-ic Sys-tem. Whaddya know? That one was easy.


Summer Infant: Sum-mer In-fant. Oh how I wish it was summer right now!



Tomy: Toe-mee. Toe-mee. Toe-mee. Toe-mee.


The First Years: The Fir-st Yeers. As opposed to The Last Years.


JJ Cole: Jay-Jay-Coal. You expect more because of the double initial. You should expect more because of the double initial.


So there you have it–now you’re the cool kid on the block who knows how to say all the baby brand manufacturer names. You can impress all your friends when you get together for mimosas and mojitos at playgroup. I double-dog dare you to say Chicco after you’ve had a couple of cocktails 😉 .

*We would like to acknowledge that this blog marks an important milestone for us. This is our 1,000th published blog post! Thank you to all our readers who have proven throughout the years that we weren’t crazy to believe that other parents and caregivers would also be interested in a blog about carseats and child passenger safety! :)