We like the Cybex Aton, as you may have noticed in our review. In fact, one of our regular contributors, Jennie, is brewing up a baby for us just to test it out in the daily routine! Sadly, we were informed today that Cybex apparently will not continue to market the Aton in the USA for 2012. We were told this is entirely a financial decision due to fixed costs associated with the product and an issue with a major retailer. Cybex will continue to sell their remaining 2011 stock and will continue to provide service and warranty for the Aton as it continues to do business in Germany and Europe. The Solution X-Fix booster may also be affected, but we are awaiting an official press release for confirmation of the details.
It is always unfortunate to see innovative products from great companies leave the USA market. In this economy, though, it is a reality that even some very good products don’t sell as well as they should. We want to thank the great people at Regal Lager and Cybex for their cooperation and support over the last few years and wish them the best in the future!
Update 9/20/2011, I found this in the morning’s email. It’s from ThinkPR, the public relations firm for Cybex. We are glad to hear that the earlier decision is being reconsidered!
CYBEX TO CONTINUE SELLING THE ATON AND SOLUTION X-FIX IN THE U.S. MARKET
New York, NY (September 19, 2011) – Regal Lager, the U.S. distributor for CYBEX, recently announced that they will no longer sell the CYBEX Aton and Solution X-fix within the U.S.; It is important to reiterate CYBEX’s commitment to the U.S., let consumers know that we are currently working with Regal Lager to find a solution which will guarantee the continued sale of CYBEX car seats within the U.S. market. This is not a quality or safety issue nor will it have any impact on the sales and distribution of CYBEX strollers and baby carriers. The CYBEX range of strollers and baby carriers will continue to be sold throughout the U.S.
CYBEX develops and distributes safe, innovative and lifestyle-led infant and children’s products for parents. Our vision is to achieve the seemingly impossible. This finds expression in the CYBEX S.D.F. Innovation Principle, which aims to provide above-average Safety and quality, coupled with distinctive Design and ingenious Functionality. For more information please visit www.cybex-online.com